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An illustration demonstrating how texture shapes brand identity. On the left, outlines of generic products like a chair, bottle, and headphones are shown, labeled Product Identity. Arrows extend from these products to three distinct texture swatches on the right, labeled WOOD, GLASS/MATTE, and FABRIC, symbolizing how material textures contribute to a product's overall identity.
This illustration demonstrates how diverse material textures—such as wood, glass/matte, and fabric—contribute significantly to a product's identity and overall brand perception.

How Texture Shapes Brand Identity: A Strategic Guide

Product rendering3D textures

Explore how texture shapes brand identity beyond visuals, offering a tangible connection and authentic communication. This strategic guide unpacks using texture as a core branding element to enhance customer experience and streamline design processes.

Mira Kapoor

Mira Kapoor

Jul 22, 2025 · 9 mins read

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